Chapter 1 - You Are!
You Are! is the first chapter of Exentrique. This collection is campaigning self acceptance. Socially constructed beauty standards are thrown at us daily. In order to feel good in our skin, the first step is recognising external pressures and not holding ourselves to an unrealistic standard of beauty, created by society. By speaking positively about ourselves, we're taking the first step to achieving happiness in our appearance
Exentrique is an inclusive skincare brand, thats mission is to improve mental health by addressing socially constructed beauty standards and their impact on body image.
Inclusivity is the backbone of Exentrique. When formulating products we aim to do the basics brilliantly and then add our core values: Hypoallergenic, Cruelty free, Vegan, Gender neutral, All skin types, All ages. We want to be an option for everyone, not a solution for those who need it.
I know how it feels to be conscious of your skin. The emotional scars are there and they are real. I was diagnosed with severe eczema when i was 3 and although i have grown out of the worst of it, I'm still really affected by it mentally. I have come to terms with the fact that my skin is a trigger for me and that link is something i want to highlight.
At Exentrique, we believe that our mental wellbeing is just as important as the products we use. Being bombarded with images of radiant, glowing skin can skew our perception of what is normal, causing socially constructed beauty standards that are piling on the pressures. We have a moral obligation to protect people from damaging marketing which is why we have a #BeExentrique campaign. All our products have a Be Exentrique message which means we will donate 10% of profits to causes inline with our values, mental health support, gender equality and less inequalities.
Danika Woods, Founder.